About
Leveraging the unique lessons from the startup experience, I am a marketer and AdTech specialist with over 7 years of experience. I have been a TEDx organizer, serial startup founder, business analyst, Ad tech and marketing lead and furthermore deeply passionate about rapping and basketball.
I graduated in Mechanical Engineering and have an extensive 7 years of
experience in marketing and data operations since. At present, I work as the Gaming Partnerships Manager at Audiomob which is on a mission to revolutionize innovations in the AdTech industry globally. I have also worked as the Lead of Ad Operation, Indus OS leading the monetization operations of Indus App Bazaar and a team of 14.
In my previous capacities, I have made contributions to mobile OEM, automation, and end-to-end campaign management. I spearheaded the development, design, and marketing of ‘Hicoo’, a geo-based social network for hiring professionals. I am also an efficient mentor and an expert in client onboarding and streamlining various systems, particularly monetization. strategies in the process. Continuing the entrepreneurial stint I have also been instrumental in setting up a sustainable marketing and digital service brand.
My personal life is infused with rap music also, called hip hop music, and games such as Basketball which have helped me to be an ever-ready explorer in my professional career.
Ad Tech
Gaming and Partnerships
Marketing
Event Curation
Business Development
Leading with Data
Process Automation
Entrepreneurship
ProjectsProjects
2022
Gaming Partnership Manager, AudioMob
Bringing back my gaming interest, I have been working with gaming apps to build up audio ads replacing the conventional form of video ads. Before this, I have executed sustainable targets between advertising agencies and app stores. AudioMob, headquartered in London, works towards building up an active gaming community by monetizing these games through non-intrusive audio ads. As the case studies have been appreciated by Forbes, it aims to build up games that save time and costs for billion game players.
Discovering the various alternative app stores has built up absolutely measurable performance reports for the team. From working in the sales, and operations team and finally with the marketing team, I have been maintaining a never-ending balance to roll up the successful advertising journey with the aim to increase the reach and the number of clicks.
2021
Lead Ad Operation Manager at IndusOS
This year was a big-time challenge as the covid-19 had affected various e-commerce platforms positively. Being an active learner, I have grasped the AdTech concepts in its depth and contributed to leading a dream team to look into the advertising industry. I achieved a role as a Lead Ad Operation Manager in IndusOS by heading the monetization operations for achieving an ARR in Millions for Indus App Bazaar.
On the other end, at Game Plan Tribe we bagged up 10+ clients from NGOs, the Education industry, real estate with budding startups, and many more that generated 10 lacs revenue. We, as an agency, offer services in Social Media Marketing, SEO, Website Development, and various other digital platforms related operations.
2020
Founder of GamePlanTribe
Till Dec 2020, I worked as a Business Intelligence analyst for IndusOS. From being a business analyst to achieving an Ad Operation Manager
My growing passion for digital innovation and marketing for communities and ideas has led me to start GamePlanTribe. Through a team of over 50+ young professionals we have been able to support 10+ organizations in their digital leadership journey.
2019
Lead Ad Operation Manager, IndusOS
Continuing my passion in the AdTech Industry till the beginning of 2019, I joined IndusOS where I worked as the lead of Ad Operations. My learnings in this industry had reached a higher stage and my business intelligence skills came into force to measure the KPIs for specific projects.
My experience leading and strategizing in the App Stores operations helped me reach the desired revenue for the company.
Parallelly, I continued to keep my interest in music live by creating several original pieces.
2018-19
Business Intelligence Analyst, Offergrid Networks Pvt.Ltd
I have been working in this role from late 2017 to the beginning of 2019. Made active use of my Google Analytics skill as well as Tableau to build interactive dashboards for an esteemed TV network brand. I have been a part of some crucial conferences like Ad-Tech Delhi/Mumbai
and Indian Affiliate Summit. This part has produced a pathway to procure potential clients through business development skills.
2016-17
Event Organizer for TEDx Events.
While working to conclude my bachelor's degree, I got a golden chance to indulge in managing TEDxMSRIT. The event invites public speakers as thought leaders to share their professional experiences worldwide.
As a Co-organizer of these events that happened in 2017 as well, I gained valuable experience by leading a team of 100+ volunteers towards core activities such as licensing, marketing, event planning, fundraising, and event curation. The likes of speakers such as Naresh Narasimhan, Sinu Joseph, and Dr. Vikram Huded were part of the event.
My discoveries did not end up in just one field as I moved on to my second most-loved field - Data Analysis. My Career in Ad Fraud started in 2017 when I was working as a business analyst at a Bangalore-based startup called OfferGrid Networks Pvt Ltd.
2015
Chief Executive at Hubbel Software Pvt.Ltd
The Story started in 2013 when I chose my bachelor's stream in mechanical engineering from the M.S.Ramaiah Institute of Technology. Being diligent in working towards my beginner goals my fancies were drawn towards entering into every possible activity that would build me up into a recognized professional and ready to take on upcoming challenges.
My long-term joys have brought me into my career growth phase. I helmed a social gaming project called OkiDokie to set up a social gaming community that is an emerging trend in the gaming industry. Another project from which I have learned about people management is Hicoo based on a geo-based social hiring network for taking up professionals.
Previous
Next
